Beaujolais Nouveau day is marked in France on the third Thursday in November with fireworks, music and festivals. Under French law, the wine is released at 12:01 a.m., just weeks after the wine’s grapes have been harvested. This Beaujolais is a red wine made from Gamay grapes produced in the Beaujolais region of France.
This “Beaujolais Day” is accompanied by publicity events and heavy advertising. The traditional slogan, even in English-speaking countries, was “Le Beaujolais nouveau est arrivé!” (literally, “The new Beaujolais has arrived!”), but in 2005 this was changed to “It’s Beaujolais Nouveau Time!”. In the United States, it is promoted as a drink for Thanksgiving, which always falls exactly one week after the wine is released (on the fourth Thursday of November). Many producers release the nouveau with colourful or abstract design that changes every year, usually as an evolution from the previous year’s design. Duboeuf has silk ties made each year with their label’s abstract design, and releases them through select wholesalers and distributors